So…you want to get into marketing?

What does it take?

In order to fulfill the marketing concentration requirements, students will need to take marketing core courses, in addition to electives. Learn more about the basics here.

Choosing Your First Co-Op

Co-op is an incredibly unique opportunity to figure out potential career paths. Once it comes down to actually deciding on where to complete your co-op, there’s a lot to consider. Here are a few questions you can ask yourself when selecting your first marketing co-op:

• What skills do I want to walk away with? 
• Will this prepare me for my dream job and/or second co-op?
• Does the job description (tasks, projects) align with my overall interests?
• What role does the marketing department play in the company? 
• How does the company fit into the context of the particular industry and the various trends? 

Interview Skills

Want to have the upper hand when stepping into the job interview? In addition to understanding what your strengths are and being genuinely yourself, a few skills help you get ahead. Lynda.com is a great resource to brush up on…

• Microsoft Office Suite
• Adobe Photoshop
• Marketing Strategy